Orrick, Herrington & Sutcliffe LLP, New York, NY
Digital Strategist, 2015 - Present
Betty Strategy, New York, NY
Owner & Strategist, 2011 - 2015
Founded a social media consultancy to help businesses, organizations and individuals utilize digital media to achieve business and mission-driven goals. Connect clients with target end users, generate and maintain B2C & B2B conversations and measure results through data audit and analysis. Consult on ground-up social media strategy, training, crisis communications, governance, policies, and privacy.
The College Board, New York, NY
Director of Social Media Strategy, 2011 – 2013
Led the development, execution and management of the College Board’s social media strategy with a focus on alignment of activities to communications and marketing goals and objectives. Established social media governance structure and guidelines, developed crisis communications and issue resolution protocols. Shaped success metrics while driving alignment and knowledge-sharing across the organization. Managed a cross-divisional core content team to oversee monitoring and response for domestic and international conversations and commentary.
Planned Parenthood Federation of America, New York, NY
Social Media Strategist, 2009 – 2011
Conceptualized and implemented a four-part social media strategy establishing the organization’s online voice and personality, curating content (owned, influenced and observed), and cultivating the online community. Drafted campaign-specific action plans, crisis management plans, and advised more than 80 state and local affiliates on social media strategies that, taken together, added value to the brand and helped identify future opportunities within the social media space. Analyzed and delivered social metrics to evaluate the success, reach, and conversion rate of implemented plans. Adapted traditional advocacy methods and materials for the web through the use of interactive tools, video, and images to support grassroots outreach efforts in the areas of policy, development, and health information/services. Worked cross-functionally to establish national best practices.
Southeastern Pennsylvania Transportation Authority (SEPTA), Philadelphia, PA
Law Clerk, Fall 2008
Successfully represented SEPTA as defendant before arbitration panels of the Court of Common Pleas. Argued motions, observed negotiation settlements, and cross-examined witnesses under the supervision of an attorney. Contributed to all aspects of civil trial preparation including discovery, depositions, witness preparation, and the negotiation of settlements.
Homeless Advocacy Project, Philadelphia, PA
Legal Intern, Summer 2008
Provided legal services to homeless individuals and families in Philadelphia by staffing regular legal clinics at the City’s shelters and soup kitchens. Successfully represented a client before an Administrative Law Judge in an appeal for federal disability benefits. Briefed clients on case status, assessed legal needs, provided advice and referrals for services, and offered on-going legal representation and advocacy. Prepared materials and presentations on public benefits and “Know Your Rights” outreach.
Pennsylvania Department of Public Welfare, Philadelphia, PA
Legal Intern, 2007 – 2008
Supported Office of General Counsel by preparing memoranda, reviewing documents and performing legal research. Drafted motions, answers and other documents for submission to the courts. Reviewed settlement petitions for compliance with Pennsylvania law and the state's Medical Assistance Program.
Law Offices of Linda A. Kerns, Philadelphia, PA
Legal Assistant, Summer 2007
Assisted sole practitioner in family law practice. Researched and drafted legal memoranda, drafted client correspondence. Analyzed and explored all pertinent regional custody and divorce issues for attorney briefs.
Philadelphia Court of Common Pleas, Philadelphia, PA
Law Clerk to the Hon. Glynnis D. Hill, Summer 2007
Conducted research on a variety of procedural and substantive issues. Wrote bench memoranda containing analysis and proposed disposition. Composed Superior and Supreme Court case law summaries. Contributed to pre- and post-ruling conferences.
North Carolina Coalition Against Domestic Violence, Durham, NC
Office Manager, 2004 – 2006
Assisted with reaching the strategic goals of this statewide umbrella organization with 90 institutional members through direct client services, lobbying, educational and community outreach, and conference coordination. Presented "DV 101" to area college students and supported the outreach efforts of survivor-led groups such as women of color, LGBTQ, immigrant women and rural communities.
The Foundation for Ethnic Understanding, New York, NY
Assistant Programs Manager, 2003 - 2004
Managed the dissemination of FFEU curriculum to schools in the US and South Africa. Coordinated special events including FFEU’s Annual Fall Benefit and the First Annual Interethnic Congressional Forum & Reception. Facilitated the official opening of the agency’s Congressional Outreach satellite office in Washington, D.C.
Benjamin N. Cardozo School of Law, New York, NY
Master of Laws, May 2014
Relevant Coursework: IP Licensing & Drafting, Copyright, Trademark, Internet Law, Privacy, Information Governance, Social Media Law
Temple University Beasley School of Law, Philadelphia, PA
Juris Doctor, May 2009
Honors: Rubin-Presser Public Interest Scholar
Activities: Black Law Students Association – President; BLSA Moot Court
Temple University – Tokyo Campus (human rights, international law, East-West negotiations)
University of North Carolina at Chapel Hill, Chapel Hill, NC
Bachelor of Arts, African-American Studies, Minor in Philosophy, May 2003
Bar Admission, Affiliations & Volunteering
State Bar of New York
Board of Directors, National Resource Center on Domestic Violence
Appointed Officer: Delta Sigma Theta Sorority, Inc. – Brooklyn Alumnae Chapter